Audience metrics

Audience metrics provide essential data on how viewers interact with your content. They help you understand reach, engagement levels, and viewer behavior.

Here are the key audience metrics we track:

Views

Views metric represents the cumulative count of all video sessions initiated within a specified time frame. In contrast, the Quality of Experience (QoE) metrics calculate total views as the sum of all video sessions that successfully concluded during the selected time interval.

Importance:

A high view count indicates that your videos are resonating with your audience and effectively attracting attention. This metric serves as a foundational indicator of brand visibility, helping you gauge the effectiveness of your marketing strategies and content distribution efforts.

How to use:

Analyze total views over time to identify trends in content consumption and assess the effectiveness of marketing strategies.

Unique Visitors

The Unique Viewers metric in FastPix identifies distinct viewers based on the initiation time of their video sessions, utilizing a Viewer ID to determine uniqueness. If a Viewer ID is not provided, the FastPix SDK generates a default Viewer ID. For accurate counts, it is strongly recommended to assign a meaningful and anonymized Viewer ID that does not contain personally identifiable information (PII) such as email addresses or usernames.

Importance:

The Unique Viewers metric is essential for understanding the actual audience size engaging with your content over a specific time period. By tracking unique viewers, you can gain insights into how many distinct individuals are watching your videos, regardless of how many times they return to view the content.

How to use:

To leverage the Unique Viewers metric effectively, analyze the data over different time intervals and across different filters to identify patterns in audience behavior and content performance. Compare unique viewer counts before and after specific marketing campaigns or content releases to evaluate their impact. Additionally, use this metric alongside other engagement metrics, such as total views and watch time, to develop a comprehensive understanding of your audience's preferences and refine your content strategy accordingly.

Playing Time

Playing Time represents the total duration (in hours) that viewers actively spent watching video content or advertisements. This metric excludes time spent on rebuffering, seeking, or pausing, providing a clear view of actual engagement with the video.

Importance :

Playing Time is a critical indicator of viewer engagement and content effectiveness. A higher Playing Time suggests that viewers are not only accessing your videos but are also finding them engaging enough to watch for extended periods. This metric helps you assess the overall performance of your video content.

How to use:

To effectively utilize the Playing Time metric, analyze it over different time intervals across different filters to identify trends in viewer engagement. Compare Playing Time across various videos to determine which types of content capture attention best.